Social media isn’t really my thing. I used Facebook a lot up to 2012 but lost interest when it commercialized the newsfeed and aimed at dominating the Web 2.0 landscape. Since business accounts on Facebook are tied to personal accounts, I kept mine much longer than I wanted. Eventually, I decided to drop Facebook completely once I realized it wasn’t generating any value any more. This event triggered a larger cleanup operation, one that I’m still working on. In 2024, I decided to remove myself from all social apps I had tried over the past decade. Almost none of them stuck anyway.
Why I switched
Online social spaces are in large part shaped by commercial algorithms. I am not a fan. They create marketplaces and trigger addictive behavior instead of cultivating social hangouts. I don’t have a very socially-oriented personality to begin with, and the use of commercial algorithms makes social apps vile places for me to be around. I constantly feel on high alert. I hate it. So, over the course of the last three years, I deleted my accounts.
But I do crave some sort of online interaction. So, I’m on Bluesky now, admittedly somewhat reluctantly. Bluesky gained popularity last year after the-platform-formerly-known-as-Twitter experienced an exodus. I’ve never shown any interest in Twitter myself, as I am easily triggered and would probably spend too much time bickering with complete idiots making me that exact same idiot. Among the social platforms today, I’m told Bluesky is like Twitter in its early days, but more focused on self-moderation at the user level. I like that.
So, how is it?
I like Bluesky so far. I’m socialising with complete strangers, as no one I know in real life is on the platform, apart from my wife. I’ve met some interesting people and I’ve never seen so many cats, birds, mushrooms, flowers, insects and beautiful landscapes in one place as I have on Bluesky. But last January I almost uninstalled the app. I have set up an ignore list to hide posts containing words specifically related to Russian, American and Dutch politics, which works pretty well. Until a flood of shitposts hit the proverbial fan around the inauguration and the days after. Some people on Bluesky are posting screenshots with minimal to no comment and no hashtags. As a result, I ended up blocking 80 people in 2 days. Which is just silly. I’ve since unblocked most of those people and started ignoring specific accounts instead, which feels a lot more constructive.
Starter packs
What really helped broaden my horizons on Bluesky was when I discovered a starter pack dedicated to artists who live or work in the Netherlands. Starter packs are curated lists of people to follow. Anyone can create and share these lists. This particular one was created and shared by a guy called Henk, who happened to pop up in my discovery feed. I followed everyone in the pack with a single click and asked if I could be on it. Apparently I could.
My understanding is that Bluesky takes a slightly different approach to feed content. In addition to having a feed that only shows posts from people you follow, the ‘discovery’ feed is influenced more by personal signals and actions, and less by virality or popularity. This suits me much better. I have a deep distrust of anything hysterically popular. I’ve even had a few really nice conversations with fellow artists.
So. Could I interest you in joining us there?