Meme is, in its original meaning*, a unit of cultural information, like an idea, a behavioral pattern, a style, or a symbol that propagates itself through sharing and copying, much like genes in a biological sense. Just like genes, memes can mutate and evolve within a culture, and they function as small units of social and cultural transmission.

In ‘MEME’, these smallest units are divided into two equal parts: ME and ME. Each ME has an unique colorvalue, except at the bottom right. There we can see the black outline of a counterclockwise swastika emerging, traditionally a symbol of prosperity.

* The term “meme” was introduced in 1976 by evolutionary biologist Richard Dawkins in his book “The Selfish Gene.” He adopted the term from the Greek word “mimema” (something that is imitated) to describe cultural elements such as fashion, melodies, or skills.