I feel somewhat lost in today’s media culture. My workflow is erratic and irregular. Plans can take years to come to fruition and working on a piece can span weeks or even months. This does not sit well with today’s content demands.

This piece for example. I started working on it in May 2025, triggered by a photograph taken by my wife in St. Maria de Castellabate during our honeymoon. My initial idea was to capture the dusk and the play of light on this iconic yet simple classical building sitting right on the beach. After the initial draft, it took me several attempts spanning months to finish it. I had breaks of weeks on end in between versions, during which time the piece slowly evolved in my head without even touching it.

Maybe it sounds silly, but traveling from A to B like this takes time, more so then effort. It needs time to ripe. To start understanding what it needs, or wants. This process can take ages.

It’s a bit odd. I work with digital technology, which makes the actual process of creation fluent and swift. Changes are made within a few clicks. But the way these artworks slowly ripe makes it almost impossible to produce at a pace that modern media dictates.

Cheers, Ingmar